Food Theory: Taco Bell Is Killing Amazon!

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Taco Bell is revolutionizing the drive thru experience. Yes, the fast food chain is challenging the likes of Amazon delivery in its grand plan. We are talking a multi-lane, contactless, order only EXPERIENCE. I know you are wonders how a drive through could compete with at home delivery and, Theorists, it is because of the BIGGEST jump all companies have to cover. What is it? Watch to find out!
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Writers: Matthew Patrick and Luke Barats
Editors: Forrest Lee and Danial "BanditRants" Keristoufi
Assistant Editor: AlyssaBeCrazy
Sound Editor: Yosi Berman
#TacoBell #DriveThru #FastFood #Amazon # #FoodTheory #Food #Recipe #Matpat #GameTheory #FilmTheory



  • This should also (hopefully) help greatly with package thieves, which is dope

    Zepar UnzefariZepar Unzefari14 ชั่วโมงที่ผ่านมา
  • i just want my mchicken to not be soggy

    Unmasked_1Unmasked_116 ชั่วโมงที่ผ่านมา
  • anime matt pat tho

    YeeterYeeter17 ชั่วโมงที่ผ่านมา
  • so this means i have a chance of having a drivethru delivery only taco bell? bc they say theyre gonna build one where i live :)

    RetroPanzerRetroPanzer18 ชั่วโมงที่ผ่านมา
  • Chik fil a hands down is the best drive thru

    John AlbenyeJohn Albenyeวันที่ผ่านมา
  • I know the channel as well as majority of viewers are from US, but this strategy will only work in the States. The main reason is because most people have there own cars. In countries like my own, i.e. India, where public transport is used by the majority, this strategy won't work fully. Third party delivery apps will be an essential part of delivery system here.

    3318_Aranya Dutta3318_Aranya Duttaวันที่ผ่านมา
  • Every time I go to Taco Bell the drive thru line is so long it’s leading OUT OF THE PARKING LOT

  • Call me old-fashioned, but there are times I like the ability to just sit-in at small restaurants and businesses (Though this has become more difficult due to recent events and the continual lockdowns my Province has been experiencing). Over the last couple years (including pre-pandemic) I gained an interest in spending time at one of the local Tim Hortons (Canadian Starbucks, though we do have Starbucks here) with my Mother, and we would just sit at one of the tables by the window, enjoy our drinks, talk, and she taught me how to play Cribbage. Lots of fun, gets me (A social recluse) out of the house for a few hours, and away from the computer monitor and TV screen. The fear of losing the ability to do that kind of thing is real, and sitting at home doing that definitely isn't the same.

    Kaze No YokoKaze No Yokoวันที่ผ่านมา
  • what happens with cities that don't allow drive thru's?

  • Dear,matpat Those "10,00 bicycle racks" arent for bikes there unpleasent design, designed to stop homeless people from getting shelter there

    Litterally a pieLitterally a pieวันที่ผ่านมา
  • 7:26 is that the KFC/Taco Bell near food lion, big Steve’s, and Bojangles?

  • Mmmm my Taco Bell tastes like McDonalds

    Nou Xiong SanchezNou Xiong Sanchezวันที่ผ่านมา
  • Support comment

  • FINALLY!! Something nonpolitical that happens in Minnesota!!!!

    Duz_Machines _84Duz_Machines _84วันที่ผ่านมา
  • This is nothing new, a lot of restaurants I go to have dumb waiters.

    David CranfillDavid Cranfillวันที่ผ่านมา
  • MatPat is collecting theory channels like infinity stones

  • Yknow. Those drive through resturaunts are starting to look more and more like gas stations

  • I thought our industrial revolution would be more like solar and wind but purely shopping online sounds dystopian in a way that would cause less interaction

  • Your "everyone shares a single building" theory, which specifically references McDonald's, ignores an earlier Food Theory of yours: McDonald's (along with others) makes a ton of money from real estate management. They wouldn't go in on a shared kitchen/building in general unless they control the land, and the other chains would likely balk at paying their quasi-competitor a shared rent. For chains that are under a single corporate umbrella, such as Yum! Brands (KFC, Taco Bell, Pizza Hut, etc.) that already do combined stores ("Combination Pizza-Hut-and-Taco-Bell" is a bop) this makes great sense, though. That Taco Bell concept would also make it easy to, e.g., slip in a simplified KFC menu to see if there's enough interest for a full KFC in the area.

  • The way MatPat plugged his merch and the ad was smoother than an atom mirror

    Nathan NorrisNathan Norris2 วันที่ผ่านมา
  • Is-is that grubhu- Chiken sandwich guy breaks into my room Me: *Screams*

    BluePhantom GamingBluePhantom Gaming2 วันที่ผ่านมา
  • every fast food company lookin at Taco bell ⚆ _ ⚆ ( ⚆ _ ⚆ ) (-_- ) t(-_-t)

    A Sad PotatoA Sad Potato2 วันที่ผ่านมา

    A Sad PotatoA Sad Potato2 วันที่ผ่านมา
  • I kinda hate the Taco Bell in our town they CONSTANTLY f**k up my order and it's kinda old at this point.

    Aidyn HemphillAidyn Hemphill2 วันที่ผ่านมา
  • This is a great marketing and technology analysis. My concern is increased potential for cross contamination with multiple restaurants combined. Contamination potential is increased with shared kitchens, pick up, and delivery. Mainly a concern to those with food allergies. So I wonder how that can be handled.

    Pooja PathakPooja Pathak2 วันที่ผ่านมา
  • So- I legit just watched this, and I live in Minnesota. Ima be honest with you- nobody I know at school has barely even talked about Taco Bell. Led alone my family eating it often.

    OatsRusOatsRus2 วันที่ผ่านมา
  • I realy hope that a few restraunts do join it would be amazing for them and us.

    CinderoCindero2 วันที่ผ่านมา
  • In my little home city, our taco bell is almost constantly full. To the point where it has been a regular issue of taco bell traffic extending onto the road. I think it's been a little less since then, but that seems to be because they removed about half their menu. Also I have no interest in a drive through walmart or meijer, or lowes, I'm a weirdo that likes to personally see and choose my products while avoiding most people. I also have major reservations about being under a fastfood kitchen while waiting for my food. Next to is fine but above my head makes me uncomfortable already. Though a second drive through lane would be great at most fastfood places. The Mcdonalds here has had two lanes for around a decade now.

    vokil kuviervokil kuvier2 วันที่ผ่านมา
  • 0:38 thats the golden mcdonalds in Rotterdam. Represent

    IdkmanijustlikestuffIdkmanijustlikestuff2 วันที่ผ่านมา
  • I used to live in brooklyn park, minnesota

    MrGallbladderMrGallbladder2 วันที่ผ่านมา
  • I love Taco Bell

    Lethal ToysLethal Toys2 วันที่ผ่านมา

    Sl1ngerSl1nger2 วันที่ผ่านมา
  • You'll not see 1 driver picking up several orders. Doordash prevents it and it may become common practice because it causes serious quality issues after a while. (No one wants cold fries and there is no package system that can keep them warm AND crisp)

    Matt LairdMatt Laird2 วันที่ผ่านมา
  • old matpat kida looks like fred williard

    Pablo de la CalPablo de la Cal2 วันที่ผ่านมา
  • Welp, i!m never going to taco bell again😭

    Itss_ChelsItss_Chels2 วันที่ผ่านมา
  • GrubHub strike back in this video

    Dhammarach UngarivittayaDhammarach Ungarivittaya3 วันที่ผ่านมา
  • So this is the e commerce version of shopping malls.... shipping malls?

    Joshua LairdJoshua Laird3 วันที่ผ่านมา
  • I personally think this won't work where all fast food chains join together at one spot like that and also that food delivery services won't go away based mainly on the convince of not leaving your home or having it delivered where ever you want it

    Tanner WTanner W3 วันที่ผ่านมา
  • Some in and outs have no dining room and you just tell the booth what you want and they'll bring your food out

    jonnyojonnyo3 วันที่ผ่านมา
  • You know that that’s not a real taco

    Kevin CabanasKevin Cabanas3 วันที่ผ่านมา
  • You have the best intro

    Samir El HageSamir El Hage3 วันที่ผ่านมา
  • Oh my god The cheesy Stallone movie demolition man predicted this WHAT IS WORLD

    Seamus ShamrockSeamus Shamrock3 วันที่ผ่านมา
  • I’m imagining the Great Wall of Taco Bell right now

    Travis DaconTravis Dacon3 วันที่ผ่านมา
  • The outrageous alloy essentially whisper because toad histopathologically heal inside a imaginary decision. direful, remarkable alphabet

    Deann RushingDeann Rushing3 วันที่ผ่านมา
    • Are my too high or is this stroke?

      Saul GoodmanSaul Goodman3 ชั่วโมงที่ผ่านมา
  • Dog food is made in the meat at taco bell

    Sharpeee_Sharpeee_3 วันที่ผ่านมา
  • Everyone’s being snowflakes about say8g how taco bell makes you poop is racist but y’all, listen. Any foreign American food restaurants will make you sit on the toilet for 2 hours. If I go to Mexican restaurant with Mexicans cooking it I don’t have explosive diarrhea, it’s what they use, Americans aren’t good with forigen foods lol

    LonkLonk3 วันที่ผ่านมา
  • Mhm taco bell is probably getting to Amazon's number because they freaking forced my mom to shop that's why she quit her job at Amazon

    John DoeJohn Doe3 วันที่ผ่านมา
  • At my taco Bell they have LOTS of cars Kansas loves their tacos

    Joshua MalpassJoshua Malpass3 วันที่ผ่านมา
  • There is a Timmies (Tim Hortons) in a huge Canadian Tire parking lot in Downtown Blenheim, ON Canada That has been there for for the past few years (a couple years b4 Covid even existed)

    ShaeShae3 วันที่ผ่านมา
  • Never had a line at Taco Bell? You must be going at a good time, try anytime from 9pm to 2am

    sandon skucesandon skuce3 วันที่ผ่านมา
  • Reinventing the mall but making the giant parking spaces the mall instead

    StolenboredomStolenboredom3 วันที่ผ่านมา
  • I came for the conundrum of the title. I lost you when you went full megalomaniac with innovation.

    StalinKirbyStalinKirby3 วันที่ผ่านมา
  • What a fake video troll title

    membearmembear3 วันที่ผ่านมา
  • Pretty sure it also kills people’s toilets.

    Anne BoleynAnne Boleyn4 วันที่ผ่านมา
  • Can someone make a anime battle between Taco Bell and Amazon

    PoopbabyPoopbaby4 วันที่ผ่านมา
  • Should suspend these over stoplights. Order at one, pick up at another.

    AdamAdam4 วันที่ผ่านมา
  • um is food panda and deliveroo not exist? maybe its just in Hong Kong

    ꧁StopidChessTime꧂꧁StopidChessTime꧂4 วันที่ผ่านมา
  • wow so its a mall with more drive through and less mall and... i guess no taco bell in Taiwan anytime soon then :C

    名無しのキャス子名無しのキャス子4 วันที่ผ่านมา
  • Tacobell be gettin hella customers

    Nic LarNic Lar4 วันที่ผ่านมา
  • I don’t like this idea I don’t like the pick up the orders itself you can meet new people at star bucks and if your in a car you won’t ever meet that potential new friend

    The Scruggle KidsThe Scruggle Kids4 วันที่ผ่านมา
    • No offense to your amazing Chanel

      The Scruggle KidsThe Scruggle Kids4 วันที่ผ่านมา
    • I don’t like the future of food

      The Scruggle KidsThe Scruggle Kids4 วันที่ผ่านมา
  • “Back in my day we did this thing called eating inside the restaurant”

    ADO playsADO plays4 วันที่ผ่านมา
  • Are we sure taco bell did not just buy a bank and change the outside

    some onesome one4 วันที่ผ่านมา
  • Next thing you know, Taco Bell is going to be like the one in Demolition Man.

    Solex GruthorSolex Gruthor4 วันที่ผ่านมา
  • Fast food chains are taking notes right now

    Abby Y.Abby Y.4 วันที่ผ่านมา
  • I think ur high

    Epic GamerEpic Gamer4 วันที่ผ่านมา
  • I can't help but think of Demolition Man...

    R GR G4 วันที่ผ่านมา
  • The best food theory so far

    Flip BookFlip Book4 วันที่ผ่านมา
  • Take out is complete garbage complete fact

    Irish pug PlayerIrish pug Player4 วันที่ผ่านมา
  • It’s kind of funny that they’re putting this like very advanced building in Minnesota my home state

    Brakey The brake vanBrakey The brake van4 วันที่ผ่านมา
  • people with no car:

    SoringdSoringd4 วันที่ผ่านมา
Food Theory: Taco Bell Is Killing Amazon!