Decoding the Instagram Beauty Standard

Influencers have now become the new beauty standard.
But what exactly is the new beauty standard? Well, I decided to find out for myself. I made a list of the Top 100 female Instagram stars purely based on following. Then I came up with 22 attributes that each woman would be judged on. These included things like:
Hair color
Hair length
Neck length
Face shape
Body shape
Eye color
Clothing size
Flatness of stomach
Lip size
Eye size
Nose size
Skin color
Chest size
Prominence of butt
After a couple weeks of gathering data and categorizing data, I can tell you that there is most definitely a formula and a specific beauty standard that the 100 most followed women on Instagram adhere to.
Watch the video to find out the results and to see me get photoshopped into a Top 100 Female Instagrammer!
Here is where I get all of my music! Epidemic Sound:

Cassey Ho is an award-winning fitness instructor, entrepreneur and online personality. As the creator behind Blogilates, the #1 female fitness channel on TH-vision, she’s transformed millions of lives through helping them achieve their strength and weight-loss goals. She focuses on making fitness fun and the results are evident. Cassey's unique format, POP Pilates©, which launched as a workout video on TH-vision in 2009, has become a live fitness class that can be taken at gyms all over the world with over 3,000 POP Pilates classes being taught monthly. Her authenticity continues to shine through, making her one of the most relatable fitness icons online and beyond. She's also the author of the best-selling book, Hot Body Year Round and is the designer of her own activewear line, POPFLEX.
With a wide range of free workout videos available, Cassey's channel focuses on ab exercises, butt & thigh exercises, arm exercises, pilates, cardio routines, fat burning workouts, high intensity interval training workouts (HIIT), stretching and flexibility routines and so much more!

Blogilates and oGorgeous Inc. strongly recommend that you consult with your physician before beginning any exercise program.
You should be in good physical condition and be able to participate in the exercise.
You should understand that when participating in any exercise or exercise program, there is the possibility of physical injury. If you engage in this exercise or exercise program, you agree that you do so at your own risk, are voluntarily participating in these activities, assume all risk of injury to yourself, and agree to release and discharge Blogilates and oGorgeous Inc. from any and all claims or causes of action, known or unknown, arising out of Blogilates' and oGorgeous Inc.'s negligence.



  • What fact blew your mind the most?

    blogilatesblogilates5 หลายเดือนก่อน
    • Etienne Soboleff They are mostly curvy. She said that. Curvy was the most popular followed by the straight up and down shape.

      Sucker PunchSucker Punch2 วันที่ผ่านมา
    • blogilates The lighting on your face is better after but that’s it. EVERYTHING else is BETTER BEFORE!

      Sucker PunchSucker Punch2 วันที่ผ่านมา
    • That all of these break down according to the world population lol

      Mars GoldMars Gold10 วันที่ผ่านมา
    • I was surprised that heart-shaped faces were more ideal than oval face shapes. I don't have a preference personally, it's just that in school to become a hairstylist our goal is constantly to help enhance a person's face shape through their hairstyle to make it appear more oval-shaped. This has to do with having a pleasant and balanced visage and is pretty mathematically proven to be preferable. Of course, it's subjective, but perhaps this heart shape face ideal is more of a trend of the decade kind of situation. Kind of like how people are trying to have thicker bushier eyebrows right now. We also learn that a standard for thickness doesn't affect facial balance it's the shape and proportion that matters, but it seems anyone who has a full brow has "good brows" even if they don't match the person's face at all. Like Lee Pace has one of the fullest brows I've seen, but also a very lovely oval face shape. If someone with Selena Gomez's face shape had brows that thick they just wouldn't look right, yet she fills her brows in to look thicker than they are naturally despite the shape being of more aesthetic importance and her face being much more round than oval-shaped, thus not so in balance with a thick brow.

      Jillian JacquesJillian Jacques13 วันที่ผ่านมา
    • @Hayley Nichole there's plenty of white people with dark hair and dark eyes

      L McmoneyL Mcmoneyหลายเดือนก่อน
  • I think natural blonde hair and blue eyes are pretty rare in most of the world ,because those are the typical north,west and middle Europe features. Dark hair and eyes is just more common

    zuzaż 0303zuzaż 0303วันที่ผ่านมา
  • That After face photo tripped all my Uncanny Valley wires, & mad me _super_ uncomfortable, looking at it.

    R. WeirdR. Weirdวันที่ผ่านมา
  • I don't like today's beauty standard at all. I don't want to look like a whore with my cleavage showing. In my opinion, Vivian Leigh was one of the most beautiful ladies that ever lived and most of the movies I have watched with her have very little skin showing.

    Amelia MarshallAmelia Marshall2 วันที่ผ่านมา
  • The lighting on your face is better after but that’s it. EVERYTHING else is BETTER BEFORE!

    Sucker PunchSucker Punch2 วันที่ผ่านมา
  • totally not suprised plus models are not in top 10%

    YeetYeet8 วันที่ผ่านมา
  • There are too many wrong hypotheses in this video.

    v1v1env1v1en8 วันที่ผ่านมา
  • This video made me realize how timeless and beautiful humans are when they don’t follow these weird trends. You are just so classic and timeless with light makeup no nails and a nice blouse. wow how Instagram ideals are probably messing up these little girls minds and also as a blonde haired blue eyed girl I find it interesting how the times change when it comes to who is “beautiful” glad to pass the baton to poc and thick thighs. Wonder how the beauty ideals will change as we progress in this century

    Mars GoldMars Gold10 วันที่ผ่านมา
  • I feel like beauty standards will always be a revolving door. The dark hair black eyes tiny waist big bottom makes me think of the 1950s. I’m sure 10 years from now woman will take back there bbls and want the 1990s early 00s body type. Remember the slender body type. It’ll be back just like the butts will be. JMO

    Bell ReveBell Reve11 วันที่ผ่านมา
  • It will be a robot that can be whatever you want.

    TheCoca84TheCoca8411 วันที่ผ่านมา
  • I have a petite body so I'm not like really curvy or anything but I'm healthy and feel good in the clothes I like so I couldn't care what the ideal body type is

    gerardway isafrogdadgerardway isafrogdad14 วันที่ผ่านมา
  • She doesn't even exist bc is just Photoshop, facetune, angles and filters

    S. GutierrezS. Gutierrez15 วันที่ผ่านมา
  • I think you forgot to consider the most important factor of all... Regardless of how they look, all of the top instagram influencers are huge celebrities outside of instagram, and none of them became famous through instagram. When I think of instagram influencers, I think of people who got known on instagram and use instagram as their main job. If the person is a singer, actress or reality star, instagram is just supplemental to their career. I guess you didn’t include that factor since it’s not possible to suddenly make yourself super famous.

    Eyeland NinjaEyeland Ninja16 วันที่ผ่านมา
  • the only thing is, in the top 100 most of them are actors and singers etc. They are followed for their exposure on mainstream media, not necessarily beauty. It would be more accurate to solely look into instagram models imo.

    Duran WangDuran Wang17 วันที่ผ่านมา
  • Thank you for this amazing video Cassey, mind-blowing!

    TheSmoochieCuddlekinTheSmoochieCuddlekin23 วันที่ผ่านมา
  • Hi Cassey! Just wanted to say thank you for your research, it was so helpful for my school project on beauty standards. Thanks for the effort!

    Luciënne Van der burgLuciënne Van der burgหลายเดือนก่อน
  • I wish people would realize that men also have unrealistic beauty standards, but the difference it society deem men weak if they talk about it

    Amrith Krishna Chanakya NadendlaAmrith Krishna Chanakya Nadendlaหลายเดือนก่อน
  • Here’s a crazy idea and we just stop worrying about this shit all together and enjoy life? 🤷‍♀️❤️

    • Miss Yes yes I agree!!

      Praveena SPraveena S12 วันที่ผ่านมา
  • “She has a long slender neck” Me: *thinks of long neck*

    That BrinchThat Brinchหลายเดือนก่อน
  • Last I checked, Taylor Swift's lips were not that "thin"...

    Jelly FingersJelly Fingersหลายเดือนก่อน
  • This is so scary. We are all being cat fished

    L McmoneyL Mcmoneyหลายเดือนก่อน
  • Dark hair and dark eyes being prominent actually makes sense because dark characteristics according to genetics in biology, are 75% prominent to light characteristics

    Electra YakamoziElectra Yakamoziหลายเดือนก่อน
  • What percentage of these women are married, or in a serious long term relationship (4 years)? * They are influencers for sure and on a certain platform for a reason. * Impressionable people should consider they'd like to live their life when the cameras are off. Minus the material wealth.

    Elizabeth JeanElizabeth Jeanหลายเดือนก่อน
  • I prefer the before shot honestly

  • 10:00 ... unfortunately in 100 years, you will be replaced with Ai Androids (Vanity edition).

  • Interesting experiment. I think the 'instagram' girls are extremely fake looking. While they have some pretty features, the overdone makeup, overdone everything, is unattractive. Your personal 'makeover' made you look like the 'dime a dozen' rest of the girls on instagram. It was not attractive... your real beauty is lovely. I don't do trends or celebrities, or instagram. I grew up in the 60's, so maybe I am not 'with it' but I think less is more. Play up your own natural beauty with light makeup, and accentuate the prettiest features of your figure, without going overboard. I don't want to look like everyone else. You did say however, that the average age is 22...

    Robin BradleyRobin Bradleyหลายเดือนก่อน
  • Shit, I hate my big nose, I feel like it’s the most outstanding beauty standard and everyone prefers small noses (even if they don’t admit it)

  • But brown is a dominant colour, this is why so much brown hair and brown eyes. And so very little red hairs...

    Sara LampretSara Lampretหลายเดือนก่อน
  • Well then I’ll see you later when this randomly gets recommended in 100 years

    Annmarie BartholomewAnnmarie Bartholomewหลายเดือนก่อน
  • As a dude 2:17 that should not be the standard's kinda difficult 2. It doesn't even look good so there is no point of trying

    I am not your sexy NørwegiænI am not your sexy Nørwegiænหลายเดือนก่อน
  • Great video, is possible to make same for men?

    Dmitry KolpakovDmitry Kolpakovหลายเดือนก่อน
  • Im not sure if y mentioned size. I keep reading the the ideal size for men in terms of women is a 12.

    Y MY Mหลายเดือนก่อน
    • you*

      Y MY Mหลายเดือนก่อน
  • kianna dior is the best

    Макс РокатанскиМакс Рокатанскиหลายเดือนก่อน
  • New subscriber. I loved this video. Actually needed it

  • What I think is sad, is that most of these women are popular because of how they look (yes there music too but there appearance still plays a huge role in there careers and all of those women are beyond beautiful by modern standards) and if you would have a list of the most popular men they would be popular because of what they have done. Looks matter for men too but just not as much as they do for women. And what women do matters but not as much as what men do. At least on social media

    Isabelle MayerIsabelle Mayerหลายเดือนก่อน
  • I would not say that Taylor Swift has thin lips

    Næp SæckNæp Sæckหลายเดือนก่อน
  • I don't even follow the western beauty standards, I follow Korean standards

  • Its sad people want to change their skin color. Im scandinavian. Im extreamly pale which i very mutch embrace.

  • i really didnt expect this to shock me as much as it did

    Maeve MMaeve Mหลายเดือนก่อน
  • So I should not look like me and then I would be perfect. But then it would not be me so... I do not care. Thank you for showing us how weird we are when we have these standards of beauty.

  • But like Huda Beauty is a MIddle Eastern woman in she is brown, not light or fair skin

  • The biggest issue with plastic surgery and unrealistic beauty standards is that it downgrades women with god given beauty. Women who would have been called very beautiful by society 10 or 20 years ago are now just the average and the average has become the new ugly because designer noses make faces look more symmetric and aesthetic, if done good. To hookup with that pretty women do surgeries too to look even more beautiful it’s like a never ending circle of pain. Can’t forget the day a guy told me my girlfriend is so much prettier than me even though she looked like a coati before her surgeries. Even though men claim to dislike plastic surgery they honestly don’t care if the results are beautiful. But never forget you can’t do plastic surgery on your genes - for now.

    Mind BlowingMind Blowing2 หลายเดือนก่อน
  • Thank you for making this Cassey this was very interesting to watch

    VibbzVibbz2 หลายเดือนก่อน
  • I thought that the Kardashians were plus size 🤔

    Fernanda BFernanda B2 หลายเดือนก่อน
  • I love your new style of videos lately!!! Also, I know it'd be near impossible to know as a viewer, but I'd love to know the education level of the top female Instagram Influencers or stuff like that too :)

    KerrieKerrie2 หลายเดือนก่อน
  • This should've been without celebrities, actresses, singers etc.

    Hannah RolakHannah Rolak2 หลายเดือนก่อน
  • Thank you so much for this ❤️

    Alejandra PradaAlejandra Prada2 หลายเดือนก่อน
  • Blackpink 4lyfe

    farzana fadzaaunyfarzana fadzaauny2 หลายเดือนก่อน

    Trishelle SeepersadTrishelle Seepersad2 หลายเดือนก่อน
  • Just one thing to say: incredible 😍

    Paula SieteiglesiasPaula Sieteiglesias2 หลายเดือนก่อน
  • There is a fjord in another solar system called the Prominence of Butt. It is so impressive that its hefty clefts fully engulf Uranus.

    zyeranzyeran2 หลายเดือนก่อน
  • I think your much prettier without makeup

    TJ 2018TJ 20182 หลายเดือนก่อน
  • The beauty standard reflects traits that people have always desired - symmetrical faces and bodies, in females, lighter skin (which may be a reason for the preference for dark eyes and hair, which make the skin look comparatively lighter) and slim waists. If everyone were to be considered beautiful, beauty would no longer have any meaning.

    GuyomarGuyomar2 หลายเดือนก่อน
  • the difference is m i n d b l o w i n g

    Sarayu ManojSarayu Manoj2 หลายเดือนก่อน
  • you do realise you don't look "Caucasian" in neither of those picture?

  • all I see is a thot making thot videos

    BillBill2 หลายเดือนก่อน
  • That feeling when you're the exact opposite of the ideal beauty standard 😂😢😢😢

    Anna HardyAnna Hardy2 หลายเดือนก่อน
  • neither Huda, Selena or even Kim are Caucasian

    Sueli FelizianiSueli Feliziani2 หลายเดือนก่อน
  • Trying to follow beauty standards is a waste of time. You are beautiful if you are trying to become the best version of yourself and have confidence in you ❤ 😊

    VeilfireVeilfire2 หลายเดือนก่อน
  • Ok but most of the people in world have dark hair with brown eyes🤔

    BlackVelvetBlackVelvet2 หลายเดือนก่อน
  • I love and respect what you did But in my opinion , the most followed people on instagram aren't followed because of their beauty . Its more because what they do and the things they post . The results will be more accurate if you based the ideal 2019 model on voting.And Not followers

    Rose rousanRose rousan2 หลายเดือนก่อน
  • most of those people photoshop like you did

    SweetYaoiiSweetYaoii2 หลายเดือนก่อน
  • Ayu Ting Ting, I C U

    Shofiyyah AlmaasShofiyyah Almaas2 หลายเดือนก่อน
  • me, a red head: dang it...

    HannahHannah2 หลายเดือนก่อน
  • Cool, I have 2 of those things, brown eyes and mid-back hair. Screw standards, I'm adorable.

    Jessica P.Jessica P.2 หลายเดือนก่อน
  • well i'd say if you categorize taylor swift's lips as thin, then miley's should be in the same category

    ImkeImke2 หลายเดือนก่อน
  • I thought Selena bought a lot of her followers

    Dominique ZDominique Z2 หลายเดือนก่อน
  • You look amazing without makeup. Interesting and beautiful face. ❤️

    AleksandraK18AleksandraK182 หลายเดือนก่อน
  • This video is mad! I love it though, thank you Cassey for researching and making it 💕that photoshop comparison... 😱

    itsannachloemitsannachloem2 หลายเดือนก่อน
  • Those 'old beauty standarts'...are usually slender, healthy looking women...sorry but for me +size etx that aint beauty, espiacially when a person is in the 300lb+..thats just obesity and being fat. Unless ya pack muscle upto 300lb which for a female i doubt is very healthy aswell...youre just obese abd thats the reality. Little % of ppl find beauty in far rolls

    JJ2 หลายเดือนก่อน
Decoding the Instagram Beauty Standard