Decoding the Instagram Beauty Standard

Influencers have now become the new beauty standard.
But what exactly is the new beauty standard? Well, I decided to find out for myself. I made a list of the Top 100 female Instagram stars purely based on following. Then I came up with 22 attributes that each woman would be judged on. These included things like:
Hair color
Hair length
Neck length
Face shape
Body shape
Eye color
Clothing size
Flatness of stomach
Lip size
Eye size
Nose size
Skin color
Chest size
Prominence of butt
After a couple weeks of gathering data and categorizing data, I can tell you that there is most definitely a formula and a specific beauty standard that the 100 most followed women on Instagram adhere to.
Watch the video to find out the results and to see me get photoshopped into a Top 100 Female Instagrammer!
Here is where I get all of my music! Epidemic Sound:

Cassey Ho is an award-winning fitness instructor, entrepreneur and online personality. As the creator behind Blogilates, the #1 female fitness channel on TH-vision, she’s transformed millions of lives through helping them achieve their strength and weight-loss goals. She focuses on making fitness fun and the results are evident. Cassey's unique format, POP Pilates©, which launched as a workout video on TH-vision in 2009, has become a live fitness class that can be taken at gyms all over the world with over 3,000 POP Pilates classes being taught monthly. Her authenticity continues to shine through, making her one of the most relatable fitness icons online and beyond. She's also the author of the best-selling book, Hot Body Year Round and is the designer of her own activewear line, POPFLEX.
With a wide range of free workout videos available, Cassey's channel focuses on ab exercises, butt & thigh exercises, arm exercises, pilates, cardio routines, fat burning workouts, high intensity interval training workouts (HIIT), stretching and flexibility routines and so much more!

Blogilates and oGorgeous Inc. strongly recommend that you consult with your physician before beginning any exercise program.
You should be in good physical condition and be able to participate in the exercise.
You should understand that when participating in any exercise or exercise program, there is the possibility of physical injury. If you engage in this exercise or exercise program, you agree that you do so at your own risk, are voluntarily participating in these activities, assume all risk of injury to yourself, and agree to release and discharge Blogilates and oGorgeous Inc. from any and all claims or causes of action, known or unknown, arising out of Blogilates' and oGorgeous Inc.'s negligence.



  • What fact blew your mind the most?

    blogilatesblogilates28 วันที่ผ่านมา
    • Bethany Anderson I’m not surprised that blonde is out. It has been for several years. It’s the Kardashian effect, and their look is from the Arab world. If you go to the Middle East the origins of their look is everywhere and to a whole other level. The in look, for the last few years has been and is right now, Arabic.

      00Mindi0000Mindi007 วันที่ผ่านมา
    • The fact that you slam all these influencers when you're one of them yourself. Can't you just get back to basics with your videos!? Instead your all about pleasing your social media fans.

      brandi mcmasterbrandi mcmaster11 วันที่ผ่านมา
    • Absolutely everything from pple living in a phone and idolizing fake pictures, to Cassie as an adult actually spending time and money and doing this, me actually spending my time watching this.

      Ti SvenssonTi Svensson13 วันที่ผ่านมา
    • Offtopic: please do prenatal series for popsters who are pregnant

      Mona GraciaMona Gracia18 วันที่ผ่านมา
    • OMG! Amazing! I want to be more videos like this!

      Rox ObandoRox Obando19 วันที่ผ่านมา
  • except Taylor Swift lol she’s pretty much all of the exceptions. Taylor is gorgeous but I don’t think she’s ever tried to conform. Also, Taylor’s work and kindness is way more significant than her looks

    Hannah McMillinHannah McMillin2 วันที่ผ่านมา
  • I noticed being doe eyed helps. They all do their make up like that.

    Linds RyanLinds Ryan2 วันที่ผ่านมา
  • Would you consider doing one for men, too?

    elinawiseelinawise3 วันที่ผ่านมา
  • Cool video

    Antonia KaseljAntonia Kaselj4 วันที่ผ่านมา
  • Super!

    PravdoLubkaPravdoLubka6 วันที่ผ่านมา
  • why is it weird that top 10 are not plus size? I think that is just instinctual

    Cristina BejanCristina Bejan6 วันที่ผ่านมา
  • I think this would've been more accurate if it would've been done strictly on instagram influencers/models. That is, people that made their name on social media and have little or no involvement with the general media. Beyonce, Selena Gomez and the rest of sorts made their name mostly through mainstream media so having a following on social media came with the fame they already had.

    Denisa NeagoeDenisa Neagoe6 วันที่ผ่านมา
  • she did an EXCELLENT job!!! great job 😁

    A. J.A. J.6 วันที่ผ่านมา
  • Instagram is great UNTIL you start coming across the instababe / traveller babes / traveller couple profiles, they are EXTREMELY negative spaces and they effect from teens right through to late forties. Ironically these people are incredibly insecure and then help to create the very insecurities they suffer from. It’s a horrible toxic cycle

    00Mindi0000Mindi007 วันที่ผ่านมา
  • I’ve always found it weird that some people think hair and eye color should determine what “beauty” is suppose to be. Especially since I’ve seen and known plenty of natural blonde haired people (of any eye color) who are “plain” or “unattractive” looking (myself included). I have blonde hair and I’m definitely your average plain Jane. Hair or eye color does not determine what your face and body will look like obviously.

    EmmaJ.K.88EmmaJ.K.887 วันที่ผ่านมา
  • I think Ariana embodies that doe faced Audrey Hepburn thing. Which is unconventionally unexplainably attractive. That aesthetic has become the Ariana Grande archetype, so it's difficult for others to replicate or be inspired by it without being immediately labelled as an Ariana wannabe or crazed fan. That keeps her at the top. So many beauty influencers have the similar partially Arabian esque large eyed arch brow aesthetic which is very Kardashian and Jenner but it's become so common that people can look past the butt and chest and arched eyebrows and plump lips like it's a benchmark to find other small differences in quality and that's why people are more forgiving towards women who look similar to Kylie. That aesthetic has transcended the person it originated from. You barely see "Kylie Jenner inspired" to describe makeup looks etc that look Kylie Jenner inspired because that is the norm now. I also find it interesting that even the small eyed top 100 beautiful instagram women have huge eyes for asian standards.

    Weijia KwokWeijia Kwok7 วันที่ผ่านมา
  • Isn't there a fundamental flaw in the study by virtue of the fact that you assume the reason the top women are being followed is beauty. I feel it might be more correct if you excluded people who were famous singers and actresses.

    Reality BendingReality Bending8 วันที่ผ่านมา
  • You said it, it's interesting, and it's eerie. I can't help but wonder how the results would look like if only female followers were counted.

    TheMinnaKatTheMinnaKat8 วันที่ผ่านมา
  • I think that most people have brown eyes in the top 100, not because brown eyes are more popular, but because more people just have brown eyes.

    Winnie YeWinnie Ye8 วันที่ผ่านมา
  • maybe the % of brown eyed women is more because of it being a genetically common trait? I still see lighter coloured eyes being appreciated more for being unique and brown called "boring". Another factor that could be affecting the top 100 most followed females is the instagram algorithm suggesting these accounts to be followed by new users, and the popularity of these celebs. When I had instagram a couple years ago I would follow people like ariana grande as a fan not for her beauty. The top 10 are also top A listers in hollywood. It's a well researched video though, and the photoshopped version of you looks just like most of the famous instagram beauty influencers.

    seokjinism cultseokjinism cult9 วันที่ผ่านมา
  • Hi Cassey! I was just following one of your amazing work out (1st day of your summer challenge), and a thought just "pop"-ed in my mind : I just realized how much confidence and self acceptation it must take to film all of these work out videos, quite often, in such thight clothes every time, eversince the begining of your channel... It must have been so hard to accept that so many people would be able to judge your body and the way it naturally evolve through life... I mean I absolutely admire you for being able to just leave any negative thought behind, and just go... "Ok this is the way I am, and wether people like it or not, wether I think I look great or not... I'll just go with it and help people feeling confident too ! " It must be the reason why you are my fav fitness "teacher". Because you have a "human body". You're not trying to look like a model, a doll... Any non-realistic idea... You're just making us feel ok about our bodies too... Personal example : I do pole dance since 3 years now, (but not straight, had to take a lot of breaks because studies....) Now there is a pole set at my parents house, but I don't come home from my flat so often.... Well 2 things : your videos are the only work outs that makes me as happy as pole dancing, when I can't, and secondly, it helps me accepting my body in very revealing clothes such as pole dance ones. It's not easy, and I haven't fully accepted it yet. But I can tell you that you have achieved to set a much more healthy way of thinking about body images for me that it could have been by just following society's standards. And pretty sure it has been the same for a lot of others teenage girls / young adults too. So just a huge THANKS for that! You have a real super positive power! x x

    Kélina FerrerKélina Ferrer10 วันที่ผ่านมา
  • I don't understand why people care so much about social media. If you took all the effort and time that people put into social media, and did something useful with it, we could really change this stupified world. Social media = zombie apocolypse. By the way Cassey, you fit into all this dumb social media, you are a part of it, constantly flaunting your perfected photos everywhere, then you tell everyone to stop caring about appearences and be happy with themselves. Tell me, how much time and effort did you put into your appearence for this video?..You are a hyprocrite!

    brandi mcmasterbrandi mcmaster11 วันที่ผ่านมา
  • How many of these so called "followers" are actual people and not just PAID for bots?

    Frank BeltranFrank Beltran12 วันที่ผ่านมา
  • Also...what’s the deal with latex looking skin tight clothes? Like...I just don’t find it attractive/appealing, and it DEFINITELY looks uncomfortable to wear.

    Tarrie RevenantTarrie Revenant12 วันที่ผ่านมา
  • This is why I love Taylor Swift! Always classy photos, empowering and confident in her body (which changed between the 1989 and Reputation era, and it's alright!) AND most of her posts are mostly about her music, advocacy or something fun... and cats! NOT just a picture to show her body or face on a fancy light for the heck of it. When she does, it's about art. Go see her pictures from Rolling Stone! They are amazing!

    scmj5scmj512 วันที่ผ่านมา
  • Thanksssss!

    Sharon GoreSharon Gore12 วันที่ผ่านมา
  • Also they love calling their SO daddy while wearing a choker

    MehMeh13 วันที่ผ่านมา
  • thanks for this video! love the content so much i’m using it in an essay i’m writing on obsessing over body image ;) love you cassey!!!

    Maddi CoutureMaddi Couture13 วันที่ผ่านมา
  • My device isn’t working. I want to do the October thing but your website is weird with my ipad

    Olivia HolstOlivia Holst13 วันที่ผ่านมา
  • This is why I dont like using instagram. People are like sheeps with low standards. They all look like they were produced in the same barbie company. I love being me. And wouldnt change it for anything!!

    Wh atWh at13 วันที่ผ่านมา
  • so basically it's a white women with black features but a caucasoid nose and hair type.

    кαуlαкαуlα13 วันที่ผ่านมา
  • ugh this sucks I'm a petite skinny black girl so i fit none of these :( i have full lips tho lol

    кαуlαкαуlα13 วันที่ผ่านมา
  • so basically if you're a pale kpop idol or a kylie jenner lookalike you're beautiful enough for ig.

    кαуlαкαуlα13 วันที่ผ่านมา
  • this was super interesting!

    Sophia NSophia N13 วันที่ผ่านมา
  • Hey! I really really want to see a 30 day hourglass fitness challenge!! This would work on a skinny waist, wide hips and maybe a bit of booty lifts 😂❤️❤️

    Emma EsterhuyzenEmma Esterhuyzen15 วันที่ผ่านมา
  • This is absolutely sad :-( being fake is the trend now!! What about content/service/information?

    Mona lifestyleMona lifestyle15 วันที่ผ่านมา
  • after photoshop you didn't even look like a person, way more doll like. This video shows how unrealistic beauty standards are and have always been. Here's to the upcoming alien trend

    S RS R15 วันที่ผ่านมา
  • And this is why I loathe being a woman and avoid instagram at all costs.

    Joanna EveJoanna Eve16 วันที่ผ่านมา
  • you definetely look so good without make up and this video is so great! it is so bad how media sets the standarts

    beyza the caticornbeyza the caticorn16 วันที่ผ่านมา
  • oh... this just kinda made me insecure even though I dont desire the looks they have

    Analoe VolkovaAnaloe Volkova16 วันที่ผ่านมา
  • After photoshop she kind of looked like Nikita Dragun.

    michaela tornosovamichaela tornosova16 วันที่ผ่านมา
  • There is alot of blackpink in here

    Rose-Marie LundholmRose-Marie Lundholm16 วันที่ผ่านมา
  • Men. Men are following more of these “influencers” than you know. Men watch women dressed like that in their private time and young women blindly follow THEIR standard. Barely clothed..big bits. Seriously?😏 In a few years it’ll HOPEFULLY be more of a natural and TALENTED Joanna Gaines standard. That is all.❣️

    Mommarazzi C.Mommarazzi C.17 วันที่ผ่านมา
  • Yup now non of the white girls want to be pale and super skinny like run way models. Now they want to look like people of color. Funny how these top 100 take things latin and black women get shit for and make it “trendy”, but yeah we know it’s Fake! They are all fake no actual person living a normal life can ever look like that

    stayoutofroom6277stayoutofroom627717 วันที่ผ่านมา
  • Great experiment! ^^

    KatkaKatka17 วันที่ผ่านมา
  • I loved watching your video. Thank you for putting in all the hard work. I do have one comment though regarding the authenticity of the number of followers of the top 3 influencers (AG, SG and KK). Hundreds of IG influencers use bots to boost their audience numbers. I've heard of several IG influencers being able to acquire thousands (even millions!) of followers and likes by paying a third-party bot vendor. Also - do we know if the followers of said IG influencers are male or female? I would be interesting to know if there is a difference between what men 'like/follow' and what women 'like/follow'. Again - I LOVED your research and THANK YOU for being so real!!!

    Jamie BourcierJamie Bourcier17 วันที่ผ่านมา
  • Love this post thanks no matter what people say u are ur best beautiful self. And thanks for the confidence and loving words u hive

    april schallerapril schaller17 วันที่ผ่านมา
  • I appreciate what Cassey is going for here, but this is not scientific. correlation does not imply causation, meaning that these beauty "standards" aren't necessarily what CAUSED their high amounts of followers. What if there are some kind of measures that aren't being looked at here - such as fame, net worth, etc? That could likely influence followers and it may have nothing to do with looks. And some of these percentage differences such as fewer african-americans and only 2% redheads MAY actually be representative of the population. It would be more meaningful if you could compare these percentages to the general or overall instagram population... for example if 2% of women on instagram are redheads, then it makes sense that 2% of women in the top 100 would also be redhead. However, if 50% of women on instagram are redhead and then only 2% of women in the top 100 are redhead - clearly that's a disparity. Otherwise it's probably just a coincidence. So while this can maybe be considered a case study and provides some interesting correlational info and descriptive detail, I wouldn't consider it scientific or necessarily super valid information. Which is fine, but I think this video kind of oversells the "findings".

    Elizabeth BergerElizabeth Berger17 วันที่ผ่านมา
  • This is the saddest thing ever

    Erica BrumfieldErica Brumfield17 วันที่ผ่านมา
  • your makeupless selfie is BOMBB

    caviar fortytwocaviar fortytwo18 วันที่ผ่านมา
  • I started watching you in 2011 and even then I thought you were a baddie before the word baddie even existed, you are my beauty standard!

    caviar fortytwocaviar fortytwo18 วันที่ผ่านมา
  • Beauty is not a one-size-fits-all, it comes in countless different forms and we should embrace that. Instagram does everything *but* that... It forces one ideal on everyone. Seeing the before and after photos is insane, because it doesn't even look like the same person anymore. Seeing the before and after of instagrammers photos proves the same thing. So many layers of makeup and edits are made that it no longer looks like the same person. That's not empowerment, that's opression in a way. It's saying that, if you don't look like this, then you can't be beautiful. But everyone is born with different features, that's simply the way it is. There can not be only one beauty ideal, because we all meet people who look worlds apart different from each other, and we can still think they look beautiful while looking Different from one another. And the fact that we look different is also what makes someone look beautiful; because they don't all look the same. It's sad how so many people are influenced to changing their natural features, because I think most look way better as themselves than when they try to cram themselves into the narrow instagram beauty ideal. Also this is just my opinion but I gotta say I prefer the before version so much more! You look so beautiful without makeup as well :)

    xt952xt95218 วันที่ผ่านมา
  • So Caucasian && curvy is in?🤔in front of my salad??

    J ZJ Z18 วันที่ผ่านมา
  • to me 6pack abs are sexier than flat stomach

    SUN lightSUN light18 วันที่ผ่านมา
  • I wouldn't even say Taylor is "thin-lipped". But you're right, in comparison to the others she kind of is. Never realised that before.

    germanmusicaltrashgermanmusicaltrash18 วันที่ผ่านมา
  • I hate that there is a standarded to beauty now

    Gemma JoikhunGemma Joikhun18 วันที่ผ่านมา
  • Our world is turning into a FAKE world

    Gemma JoikhunGemma Joikhun18 วันที่ผ่านมา
  • I mean these day, anyone can be consider a perfect, as there are photoshop and app everywhere

    Gemma JoikhunGemma Joikhun18 วันที่ผ่านมา
  • It wierd how brown people want to be white, and white people want to be tan - what's our world going into?

    Gemma JoikhunGemma Joikhun18 วันที่ผ่านมา

    Paul K TopelPaul K Topel18 วันที่ผ่านมา
  • In a sense, we returned in the middle of the 18th century, but with clothes made of plastic that makes it impossible to use. The video was great, and I think, in a sense, they all have more size because none of them are the media, or they are very small or have disproportionate measures, such as small backs and large breasts, big ass and small waist. I also think that rather than being a new beauty stardard it is rather to emulate the Kardashian (surprisingly Kim took these forms because she could not be the way that was fashionable at that time) and exaggerated clothes, exaggerated makeup is something else Very circumstantial because it is ephemeral is just to go well in the photo, some of those dresses are more uncomfortable than corses, makeup never looks good in real life and shoes are simply incompatible with people's daily life

    Alexis AguirreAlexis Aguirre18 วันที่ผ่านมา
  • Pls reply mam

    vKrishna vkrvKrishna vkr18 วันที่ผ่านมา
  • Hi mam my name is deepthi iam from india my weight 85 kg my hight 5 fit pls mam i loose 20 kgs Month mam i need mam which exarsize i start mam pls sheare link mam pls help mam

    vKrishna vkrvKrishna vkr18 วันที่ผ่านมา
  • Love this video u are so funny hahah ..

    Nancy NancyNancy Nancy18 วันที่ผ่านมา
  • I would've liked to see the numbers on hair type. But this is crazy!

    Ariana FulcarAriana Fulcar19 วันที่ผ่านมา
  • I loved this omg please do more

    Charlene NgCharlene Ng19 วันที่ผ่านมา
  • I think this should have been done with pure influencers, not musicians, reality TV stars or actresses.

    May ShowMay Show19 วันที่ผ่านมา
  • Yeah, it's almost as though we evolved for thousands of years to be attracted to physical characteristics that indicate health and fertility.

    Gemm FurnierGemm Furnier19 วันที่ผ่านมา
  • 10 years beauty standard will be green skin and red hair.

    Angel truthAngel truth19 วันที่ผ่านมา
  • I am proud to be ur subscriber and curious to knw what will the beauty standards look ....years ahead

    Yuvi RanaYuvi Rana19 วันที่ผ่านมา
  • Wowz

    Rawya Roumieh-CattoRawya Roumieh-Catto19 วันที่ผ่านมา
  • caucasian woman with black woman features and of course Caucasian nose. good luck if you were born that way.

    E BcE Bc19 วันที่ผ่านมา
  • *cries in flat asian* 😭

    Jessica HuangJessica Huang19 วันที่ผ่านมา
  • Really nice and informative content!

    PrevaricatousPrevaricatous19 วันที่ผ่านมา
Decoding the Instagram Beauty Standard