A Tale of Two Slings: Peak Design and Amazon Basics

First thing first: get your own googley-eye glasses for ridiculing unscrupulous business practices in 2 days or less with Amazon Prime: www.amazon.com/dp/B08K46DVM6/ref=cm_sw_r_cp_api_glt_fabc_XAQDY3W30FEKG8GTS2MS
Amazon is one of Peak Design's biggest partners. We've been selling Peak Design products on Amazon for years, and we work closely with Amazon to remove counterfeit and copycat products from their marketplace. Hence, we were astonished when we found out Amazon had copied one of our bestselling bags. They call it the "Everyday Sling," which, funny enough, is exactly what we call our product.
Amazon is a revolutionary service that we use and benefit from heavily. Also, Peak Design is not the first brand to see their products copied by an Amazon in-house brand. If we were really serious people, we might get on our soapbox and pontificate about the pitfalls of capitalism. But we're not really serious people. So we got some googley-eye glasses (thanks Amazon Prime!) and made this video instead.
It's our goal to make the best things. If we tried to make the cheapest things, we wouldn't be us. Amazon reminded us of that. We appreciate the pep talk, Amazon.
Know what we really appreciate? Our customers. Thank you for supporting intense, obsessive design that focuses on novel solutions to real problems. Thank you for supporting design practices that account for a product's lifecycle, and it's external impact on people and the planet.
And if you want to know why Amazon just couldn't resist copying the Peak Design Everyday Sling, check it out for yourself: www.peakdesign.com/collections/everyday-bags/products/everyday-sling?variant=29742302068780




  • Was going to buy the Amazon bag, because of this video I'm getting the peak!!!

    Jeff RossJeff Ross2 วันที่ผ่านมา
  • Shame on Amazon!

    Sue WoodvilleSue Woodville6 วันที่ผ่านมา
  • your promotion seems so successful that the amazon camera bag is out of stock. :-) And just Peak Design products if I am searching for "everyday sling" at amazon. Please tell me that this video isn't the only measure you took to defend your brand. I can't imagine that amazon becomes impressed by a viral YT video.

    Uwe TrenknerUwe Trenkner7 วันที่ผ่านมา
  • Brilliant reaction to a bully!

    Cecile OCecile O8 วันที่ผ่านมา
  • i'm not a dentist, but i don't care for basic... that’s ‘basically' like protecting a 1200$ iphone with a baby-sock. so i trust my gear, dont matter if it’s edc or camera and glass, with adequate bags and protection. plus i like the 'green' idea you guys consequently follow. btw: i got the 10l v1 and all of the v2 slings... and then some 🤷🏻‍♂️ cheers guys, happy easter from GER 🤙🏻🍻

    Chris MahrenChris Mahren9 วันที่ผ่านมา
  • Lol

  • Love this! ❤️ Company principles before everything else! Perfect!

    Janos KehlJanos Kehl9 วันที่ผ่านมา
  • Hahaha if I would ever be in need of a camera bag, @peakdesign would be my go to choice. Nicely done and keep it up

    Wouter VisserWouter Visser9 วันที่ผ่านมา
  • I thought only Korean & Chinese companies steal. Jeff B is worse, I guess. Never buying anything Amazon Basics again. What a shame stealing someone hard Research!

    kits VAkits VA10 วันที่ผ่านมา
  • A couple of years ago I cancelled my Amazon account because of how they bullied workers in a distribution center in Spain. One of the best decisions of my life. The company needs to be chopped up before it's too late. Monopolies are evil, and Amazon is one of the worst

    KsiNixNieKsiNixNie10 วันที่ผ่านมา
  • 😂

    Guido Scharmer-ChoiGuido Scharmer-Choi11 วันที่ผ่านมา
  • Thanks for this. Just bought the Amazon one and saved myself a ton of money :) Gotta love economies of scale.

    CruxoCruxo11 วันที่ผ่านมา
  • It's a bag. What did they think was going to happen? If not Amazon, other competitors would have done it for less. Blaming Amazon, is ignoring the effects of globalization and the benefits of investing in proprietary and patented ideas.

    R SR S11 วันที่ผ่านมา
  • Just posted this review on Amazon: Amazon should be ashamed. They stole the design of another company and make a bag with cheap parts probably assembled by child labor in China. I've had the original version of the Peak Design for years and it is a great bag. The new designs are even better. Support an American company who have fairly paid American workers and get an excellent bag in the bargain.

    Doug MacMillanDoug MacMillan12 วันที่ผ่านมา
  • A basic should be ''basic" products, not knockoffs . I need basic, chargers, speakers, outdoor lights, the more mfg here in the US the stronger the A basic brand Could become. but.. peeps don't listen or care about the long term...

    Eric BergEric Berg13 วันที่ผ่านมา
  • Thanks for helping me make up my mind. I've had my eye on the Amazon sling for a while 🙈

    Ben TuinstraBen Tuinstra14 วันที่ผ่านมา
  • Mayestic !!

    DrVinylBcnDrVinylBcn15 วันที่ผ่านมา
  • Genius, chingones mis respetos, I Will look for something from your store, Best!

    Dario TorresDario Torres17 วันที่ผ่านมา
  • lol oh you guys invented the sling bag? hhaa

    rob p.rob p.18 วันที่ผ่านมา
  • Ha! Amazon just renamed their knockoff back to "Amazon Basics Camera Bag." They really put zero effort into their products.

    Mel LMel L19 วันที่ผ่านมา
  • Outstanding. Well done PD.

    Toby MitchellToby Mitchell19 วันที่ผ่านมา
  • Hilarious.

    NVM SkullworksNVM Skullworks20 วันที่ผ่านมา
  • I have been using Amazon Basic for years. Now I'm switching to Peak Design

    duc nhduc nh21 วันที่ผ่านมา

      Peak DesignPeak Design18 วันที่ผ่านมา
  • Tangentially related news March 22: President Joe Biden announced his intent to nominate Lina Khan for Commissioner of the Federal Trade Commission. Lina Khan wrote "Amazon Antitrust Paradox" when she was a law student is now a Columbia Law professor. One of her concerns re Amazon in that paper is exactly this type of behavior. She helped Congress prepared the deep probe of all the big tech last year. Hope she gets appointed.

    DavidLiuDavidLiu21 วันที่ผ่านมา
  • This is brilliant

    DM with KarlDM with Karl21 วันที่ผ่านมา
  • Shame on u Amazon! PD you guys have my business for life, keep innovating brothers!

    Ali_ReBORNAli_ReBORN21 วันที่ผ่านมา
  • Well done, Peak Design. Fair and adept criticism while humanly advertising the superiority and conscientiousness of your product. Excellent.

    Timothy J. HollowayTimothy J. Holloway21 วันที่ผ่านมา
  • 0:30 "^C + ^V = $$$" Amazon Basics in a nutshell. Love it!

    mcfortner911mcfortner91121 วันที่ผ่านมา
  • thx I just ordered 2 from Amazon Basics

    AllahDoesNotExistAllahDoesNotExist21 วันที่ผ่านมา
    • We are never going to financially recover from this

      Peak DesignPeak Design18 วันที่ผ่านมา
  • Just bought the Peak Design Everyday Backpack 20L and it's easily the best backpack I've ever owned. Thanks for creating incredible, sustainable products, and for making me laugh to boot. Cheers fellas.

    type1wildtype1wild22 วันที่ผ่านมา
  • Shitty that they stole your design! Great video though!

    Jason Stropko GlassJason Stropko Glass22 วันที่ผ่านมา
  • I love the high-on-coke constant sniffing XD

    Lizard KingLizard King22 วันที่ผ่านมา
    • And I love viewers who pick up on this. It’s all in the details.

      Peter DeringPeter Dering19 วันที่ผ่านมา
  • Amazon makes a courier bag knock off that a metric tonne of other bag makers have also made before. Oh dear. I have one of these peak design bags. They're OK, but seriously overpriced.

    Bill RosmusBill Rosmus22 วันที่ผ่านมา
  • I really don't know to thumbs up or down this video.... It shouldn't have been made in the first place and put on TH-vision...

    EgonSorensenEgonSorensen22 วันที่ผ่านมา
    • @EgonSorensen who are you do decide what anyone should put on youtube there is SKIP for a reason so do not decide for others.

      Hitesh GwalaniHitesh Gwalani15 วันที่ผ่านมา
    • @Hitesh Gwalani Thumbs up a criminal activity - not my style.

      EgonSorensenEgonSorensen15 วันที่ผ่านมา
    • So you mean the CRIMINAL should never be punished & nobody should inform society what they are doing. it took you a reply from them to get a THUMBS UP how pathetic.

      Hitesh GwalaniHitesh Gwalani16 วันที่ผ่านมา
    • ​@Peak Design Thank you for replying! I remained neutral prior to this, but I will give it a thumbs-up now 👌

      EgonSorensenEgonSorensen18 วันที่ผ่านมา
    • Whichever you choose, we just wanted you to know that we support your decision 100%.

      Peak DesignPeak Design18 วันที่ผ่านมา
  • Peak Design - you are my new marketing heros.

    Victoria WardVictoria Ward22 วันที่ผ่านมา
  • Sue. Sue. Sue. Sue. Sue. Sue. Sue. Sue. Sue. Sue. Sue. Sue. Sue. Amazon can't be doing the same shit as the entire country of China.

    TimS MyITCrewTimS MyITCrew22 วันที่ผ่านมา
  • so you are pissed cause someone took your MR PACMAN game and made it into MRS PACMAN? Congrats on realizing the world is bigger than you.

    Alexander MoranoAlexander Morano22 วันที่ผ่านมา
  • bezos disliked this vid 296 times

    fishheadbreakroomfishheadbreakroom22 วันที่ผ่านมา
  • I don’t need this bag but now I’m going to buy it.

    Reid OdaReid Oda22 วันที่ผ่านมา
  • Brilliant!

    bogmasherbogmasher22 วันที่ผ่านมา
  • yeah ok. climate neutral, by what fantasy metric?

    circedgecircedge23 วันที่ผ่านมา
  • Great job!!

    Владислав ПлахтійВладислав Плахтій23 วันที่ผ่านมา
  • Any plans to give Amazon Basics Everyday Sling owners a discount to switch to the Peak original? $150 vs $35 is a huge difference.

    tracerittracerit24 วันที่ผ่านมา

      Peak DesignPeak Design18 วันที่ผ่านมา
  • I have your bag and the quality is outstanding! ⭐ Fu🤬 amazon!

    The LionThe Lion25 วันที่ผ่านมา
  • Just bought my PD sling cause of this add. Anything for the culture

    bran diazbran diaz27 วันที่ผ่านมา
  • Wanted to do more research on the product and came up with this video... thats good enough for me. I guess I'm a PD customer

    Giovanni ReyesGiovanni Reyes27 วันที่ผ่านมา
  • Wait until you use PD's travel tripod 🤤🤤 most good looking tripod and easy to use

    Claud GlodeanuClaud Glodeanu27 วันที่ผ่านมา
  • Lolz

    Gabriel ShepardGabriel Shepard28 วันที่ผ่านมา
  • This is fucking incredible 😂

    CaptyvateCaptyvate28 วันที่ผ่านมา
  • I live in Mexico and I’ve been getting my PD products directly from their website, it’s a much better experience. This is upsetting because Amazon will sell more even though they stole the design... Amazon just continues to be a big disappointment.

    Tania B. Silva M.Tania B. Silva M.29 วันที่ผ่านมา
  • I support and love your products...

    Pop BoxPop Box29 วันที่ผ่านมา
  • Great work guys. Congrats

    Francisco SeixasFrancisco Seixas29 วันที่ผ่านมา
  • This is such a genius way to respond. A big shout out to my friends in San Francisco. You guys rock. And the (near) future will show how wise your idea with this video was :-)

    Peter FaulandPeter Faulandหลายเดือนก่อน
  • Shame on amazon and other copycats companies

    Ken FuKen Fuหลายเดือนก่อน
  • They guy who made first t-shit has to be so furious no credit.

  • Brilliant for calling Amazon out 👍👍👍👍👍👍👍👍👍👍👍👍👍👍👍👍👍👍👍👍👍👍👍👍👍

    Jeff FurlongJeff Furlongหลายเดือนก่อน
  • 0:44 That fucking sniff after "Let's do plastic" gets me everytime. lol

    • @JimmyGarrison'sChin what can I say @jimmygarrison'schin (what a name, btw...is this in reference to the bassist? so curious)...the best comments rise to the top. I love that you're a bellroy man yourself. Funny enough...I was just talking to Andy Fallshaw, the Bellroy founder, for about an hour last night. turns out a lot of the same topics rev us up, which at first blush seems serendipitous, but on closer inspection is maybe pretty predictable. Anyhow...he and I are doing a panel at a thing called See.Change sessions next Thursday, so we were having a little prep call. Thought I'd mention it simply because I saw your reply almost immediately after yammering with the dude for an hour. What are the odds. anyhow, super happy this little pot-shot at the trillionaire's club could bring us together. thanks for the support!

      Peter DeringPeter Dering27 วันที่ผ่านมา
    • @Peter Dering Woah! Hi Peter. I just looked you up, color me amazed that you found my comment. The sniff really makes it; I've incorporated them in my casual talking style as a subtle cue that I am totally joking, only the cats that know me real well pick up on it. Here it really delivers the aloofness, perfect for "the boss" character. He knows no one is going to pick up on those plastic clips and floppy separators, he can just taste the profits already. Its goddamn perfect. Between this hilarious video sticking it to the man, your actual reply to me out of nowhere, and the legit business practices B-corps like yours adhere to, I hereby will buy one of your proper Everyday Slings for my photographer buddy. I'm sure he'll love it. I'm not a camera guy so I have a Bellroy sling, another ethical company I am willing to shell out the dollars for. Its cats like you all that can change the game. War is over (read: shitty exploitative business practices), if you want it. Thanks for being real out there, we appreciate it. <3

      JimmyGarrison'sChinJimmyGarrison'sChin27 วันที่ผ่านมา
    • I love that you noticed this. I had just watched that Seinfeld episode where Jerry and Elaine’s accountant is constantly sniffing when he is around them. They think he has a Coke problem, but it turns out he’s just allergic to Jerry’s mohair sweater. During the shoot, I told Joe (the dude who’s playing my boss)… “Give me a sniff after everything you say. I’m really into sniffs right now.”

      Peter DeringPeter Dering28 วันที่ผ่านมา
  • **Watches video** **Buys more Peak Design** Thank you guys for always being there for me! ❤️🙏 Quality will always beat out knock offs. As my father says, buy cheap, buy twice!

    Alain BucioAlain Bucioหลายเดือนก่อน
  • Bien

    Morella TovárMorella Továrหลายเดือนก่อน
  • Good job

    Kamala NenavathKamala Nenavathหลายเดือนก่อน
  • Why do you continue to sell on Amazon? If you disagree with them, why not stop capitalizing on the volume they provide you

  • Fantastic video! Wonderful use of humor!

    Sylvia PomazakSylvia Pomazakหลายเดือนก่อน
  • Still waiting for a everday backpack v3 TT

  • Good on you for making the point. Love your stuff. Keep it up.

    James McNabJames McNabหลายเดือนก่อน
  • You guys are amazing and Peak Design makes the BEST PRODUCTS! I'm a long term fan and willingly spend the money!! Peak Design Everyday! Don't pull punches guys, keep on the offensive.

    Dustin LawrenceDustin Lawrenceหลายเดือนก่อน
  • This is without a doubt a top five moment in youtube history

    seeni gztyseeni gztyหลายเดือนก่อน
  • What an incredible awesome video with a strong message! Briefly told and very elegeant! Thanks for sharing!

    Dennis BringsDennis Bringsหลายเดือนก่อน
  • Amazon you need to do the right thing and remove your stolen design... it's bad for your image.

    Lee PhiloLee Philoหลายเดือนก่อน
  • In your face - just like Amazon deserves!

    Thomas SadlowskiThomas Sadlowskiหลายเดือนก่อน
    • I couldn't find the Amazon Basic product to leave a "you stealing a*holes" review. Did those f**kers removed it? :-D

      seeni gztyseeni gztyหลายเดือนก่อน
  • What's crazy is even if PD wanted to take amazon to court over this, the company is just so massive that they would almost certainly lose. It's a sad reality and it makes me furious.

    Jake Baudoux Real Estate and Yacht PhotographyJake Baudoux Real Estate and Yacht Photographyหลายเดือนก่อน
A Tale of Two Slings: Peak Design and Amazon Basics